Nanjing Golden Sun expansion appliance induced abnormal profit mode? - Golden Sun, chain, channel -

In Golden Sun entered the city, the industry of its opinion, the courage, long future. Domestic chain second child, fourth eldest of Suning, the five-star camouflage from around the body 10 billion annual sales volume of the body with the amount of Golden Sun 1 billion is not in the same grade.

Chains feature the unique, bringing the cost advantages of scale. No scale in the market there is no any voice and advantages. 3 years ago, the shop has not compared the costs and today, only the cost of property has doubled on the rise, more particularly, the chain's site selection are similar, and I fancy you saw in each other to snatch the lower land prices, chain bar has been greatly improved.

And domestic home appliances chain in the profit model has been referred to as abnormal patterns in home appliance chain is basically dependent on the profits of manufacturers phase, mainly due to the expansion of immature patterns and sources of funding, home appliance chain has become a "cheap goods" representatives, brand reputation is not high.

Appliance shop chain funded from two aspects, one with its own network coverage and a larger market share advantages, the new store does not open before the request to the companies want to come in slotting allowance, open shop fees, sponsorship fees; second is to use as collateral from a store, etc. to get new store shop in the bank capital, such loop.

Funding model for such an expansion of home appliance chain, the risks and pressures are great, the former led to tensions between vendors, which will result in the event of a financial break enterprise crashing "collapse."

Is a non-stop shop to expand the size and increase the risk of, or contract line of defense, slow transition? Changzhou Golden Sun intention to sell several other representatives of a number of small home appliances chain store chain's future, it is already facing operation in the capital markets

States United States , Su Ning, there are about to enter the capital market, Yongle, Five Star.

Has been on various regional small home appliances chain there are two arguments, the future of what? One is the boat by ship, a U-turn is a small boat.

Boat by the ship, make a transition in a variety of large-scale chain stores or large chains with huddled, like the John Winton. But with the Wing-lok into Beijing and a separate procurement, this realignment model had no substantive content. The most feasible way is to small boat U-turn, lease the property to do their own landlord, or shift to other high-profit industries. In fact, in the next two years, there will be many small regional chain transformation, the idea earlier, turned around faster.

Industry said the head office of Changzhou Golden Sun, or more powerful, can do 4 million a year. But the single store in the chain does not prevail before the edge, Suning, Yongle has early access to Changzhou, five-star, country location of the United States also. What will tomorrow be able to see the results of the problem is the length of time.

Industry believes that home appliance chain, "profitable" Farewell to the "factory" to the profit model, and then shift to optimize the supply chain, enhance the brand brought the "premium" as the main profit model. The future of home appliance chain positioning in the management of more types of businesses, attract more retailers to join, will join the brand side output, output service, output management, and franchises of the initial fee, management fee, profit will be divided into an important source of profits.



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