Regulate cosmetics market: to "cut" or to "refine" - Cosmetics - Beauty salon industry

9 30, the State Food and Drug Administration issued on request " Cosmetic Naming rule "draft, which can not help but think of June 16 the" disable language cosmetics logo name tags, "the draft, the release of the draft twice, separated by just over four months, however. Since September 1, 2008 the State Food and Drug Administration has taken over supervision of cosmetic products, has released a number of standard cosmetics market, the draft, we can see, Food and Drug Administration regulate the determination of the cosmetics market is quite substantial.

The "provisions of cosmetics named" also lists a number of banned words, in June caused intense controversy "herbal", "Chinese medicine", which are not included in "sensitive words" in the column, but the scope of proposed broader "drug," "prescription," "prescription drugs", "secret recipe." This can not help but let main national brands of Chinese herbal medicine can not be easily up: The intent and international standards of "cosmetics named rule", will hinder the development of Chinese herbal medicine and cultural internationalization, this way, domestic brands will lose the greatest competitive advantage.

"Ban" is intended to regulate cosmetics market consolidation
The past two years, the cosmetics market, more and more problems, from the "washed black" suspected of false propaganda, to the Crest, two needles, Lotte's "oral-event", "exaggerated wind phenomenon" in cosmetics industry intensified, not only the interests of consumers by the tremendous damage, but also cause the entire industry into a vicious cycle, impeding the sound development of the industry. According to the "the draft", with 11 named class can not be used for cosmetics, on the false, exaggerated, absolute, medical terminology and the role of express or implied, and effectiveness of medical terms impressively, shows the State Food Administration With a responsible attitude to consumers, committed to the full consolidation of the cosmetics market chaos.

Medical term for misleading consumers would have suspected of exaggeration, is considered to be entirely different with the cosmetics. I understand that the relevant regulations of foreign cosmetics, the "drug" category is strictly prohibited, "medicine," "prescription," "prescription drugs" "drug", "secret remedy", "professional" and other words ban introduced, can be understood in line with international standards. However, the scope of this fight is too large, according to "disable language" requirement, then the "herbal", "Chinese medicine" may also be disabled.

Implementation of the requirement to consider cultural factors
International cosmetic regulations related to disable the "medicine", no doubt refers to the clinical issues of "drug class", but understand that 5000 years of Chinese herbal medicine as the cohesion and cultural treasures, has become a conventional vocabulary, represents a cultural, and medical "drugs" category is significantly different, whether in line with international standards fully, it is open to question.

"Chinese medicine is the crystallization of culture of five thousand years and also a valuable legacy inherited national enterprises, in this particular cultural background, the" medicine "" herbal "is not merely the concept of" Medicine " concept, more to do with beauty, health, health care and other ideas associated with "a Chinese expert said. As the quintessence of Chinese herbal medicine can not simply equated with medicine, and health or health care supplies, but a part of Chinese culture, and this is why the international pursuit of more and more people are natural and healthy way of life, fascinated by reason of Chinese herbs. Therefore, Chinese herbal medicine has a long history of thousands of years, contains profound content, its mechanism and derived from the cultural heritage (such as "secret remedy", "professional") are not left out with.

According to research statistics, the world sales of herbal medicine has more than 16 billion U.S. dollars, and a rate of 10 to 20% annually. L'Oreal, Shiseido and other major international brands have already or are preparing to launch projects in China and Chinese herbal medicine, spent heavily in developing the essence of Oriental herbs. The next few years, major brands increased research and development in this area has become industry trends.

When the world is competing on the pursuit of Chinese herbal medicine, if the "herbal", "Chinese medicine", "secret recipe" and other unique cultural characteristics of Chinese words disappeared from the packaging, instead might be "herbal" "Plants", "Chinese side" and other words edge ball, but the result, not only from the appearance of the consumer's "eye" appeal greatly reduced, while in fact the loss of the "medicine" unique Chinese culture. According to the introduction of domestic Chinese medicine experts, ancient bent along the pharmacy as "herbal" because the Chinese medicinal plant sources of the majority, and later with the development of herbal medicine school gradually change it into "the pharmacy." That is, cover the herbal medicine itself, but the content is much more than one category. "Chinese medicine", "herbal" name to be called if there is no cultural roots of the product can only be submerged in the homogenization of the Red Sea, the herbs will also hinder the promotion of culture in international, but also against a number of outstanding Chinese herbal medicine international development of national brands.

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